The Fribourg Red Cross wanted to raise public awareness about the value of clothing donations, while highlighting its commitment to the local community and social solidarity—a powerful message: “100% local, 100% social.”

Swissmovie created a fun and original 3D animation inspired by stop-motion, in which everyday objects (clothing, containers) come to life in a playful and expressive setting. This creative format conveys the collection’s values of the circular economy and social impact with a light touch and clarity: raising awareness while entertaining, to encourage civic engagement.